CLIENT ENGAGEMENT STORY
Strengthening a Lean Communications Team
National Council of Mental Wellbeing
Fractional creative leadership to expand capacity and support a fast-moving communications team.
Supporting a team through a period of transition and high creative demand.
THE ENGAGEMENT
The Need
The National Council needed additional senior creative capacity to support a growing volume of high-quality, accessible communications.
My Role
I joined as a Fractional Art Director, providing senior creative leadership, hands-on design, and oversight across publications, campaigns, and organizational communications.
The Approach
I balanced hands-on design production with creative prioritization, process improvements, and support for the internal design team.
SELECTED WORK
Strategy made visible
CCBHC Impact Communications
Translating program data and outcomes into accessible, highly scannable communications for national audiences.
Mental Health First Aid Campaign Communications
Extending established brand systems across milestone and social communications.
National Council Brand Advertising
Extending the brand across external advertising.
CCBHC Transformation: A Year in Review
Structuring program outcomes, milestones, and priorities into a concise four-page impact report.
Communitywide MHFA Implementation Road Map
THE OUTCOME
More capacity. Greater consistency. Stronger creative support.
The engagement expanded the National Council for Mental Wellbeing’s creative capacity, strengthened consistency across communications, and provided senior-level support and oversight during a period of transition.
Amanda brought clarity, creativity, and leadership to our communications at a critical time. She quickly understood our goals and elevated the quality and impact of our work.”
“
Associate Director
Marketing and Communications
National Council for Mental Wellbeing