CLIENT ENGAGEMENT STORY
Turning Complex Information into Clear Visual Stories
ICF + U.S. Department of labor
Strategic information design and visual communications that make research, data, and program information easier to understand and use.
Bringing clarity and visual structure to research, data, and program communications.
THE ENGAGEMENT
The Need
ICF needed an experienced design partner who could work with research and program teams to translate detailed content into clear, accessible visual communications.
My Role
I provided information design, publication design, and data visualization support across multiple projects, working directly with project teams to determine how content could be structured and communicated visually.
The Approach
I worked closely with subject matter experts to understand the content first, then identified opportunities to simplify structure, establish hierarchy, and use visual storytelling to help audiences navigate the information.
SELECTED WORK
Designing for clarity and understanding.
CCBHC Impact Communications
Translating program data and outcomes into accessible, highly scannable communications for national audiences.
Mental Health First Aid Campaign Communications
Extending established brand systems across milestone and social communications.
National Council Brand Advertising
Extending the brand across external advertising.
CCBHC Transformation: A Year in Review
Structuring program outcomes, milestones, and priorities into a concise four-page impact report.
Multimedia Portfolio
THE OUTCOME
Making research easier to understand and act on.
Across multiple engagements, my work with ICF has helped transform research, data, and program information into clear visual communications that are easier for audiences to understand, navigate, and use.
Amanda brought clarity, creativity, and leadership to our communications at a critical time. She quickly understood our goals and elevated the quality and impact of our work.”
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Associate Director
Marketing and Communications
National Council for Mental Wellbeing