Print Products
Brand Recognition | Art Direction | Publishing
Relevance to the City of Gaithersburg:
High-quality print materials are essential to civic communication, helping to inform, educate, and inspire residents to engage with City services, programs, and events. My experience designing a wide range of print products—from reports and brochures to signage, infographics, and marketing collateral—aligns with Gaithersburg’s mission to provide clear, accessible, and consistent information that strengthens connections within the community.
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Program report design
Branded journal as corporate gift
Bethesda Magazine
Banner up for conference and recruitment events
Overview:
I design a wide range of printed materials that support branding, outreach, and communications efforts. These include postcards, one-pagers, white papers, reports, brochures, books and other marketing collateral. My work combines strategic layout, strong typography and a keen understanding of how content flows across formats—while always maintaining brand consistency.
My Role:
I serve as both designer and production lead, overseeing layout design and preparing press-ready files. I ensure every piece meets visual and functional goals, from concept through print delivery. I collaborate with writers, editors and stakeholders to ensure content is clear and audience-focused.
Challenges & Approach:
Print work requires precise attention to detail and coordination with the editorial team as well as production vendors. I’m experienced in working with both digital and offset printers and have attended press checks to ensure quality control. I carefully manage file prep, paper selection and production specs to avoid costly errors and ensure a polished final product.
Outcome & Impact:
My print products have been well received for being engaging, reader-friendly, well-organized, and visually consistent with the brand. Some products, such as Think Creative magazine, have become staple marketing tools for internal and external use.